Brand Identity Form
Organization / Company
Is this project a new brand or a rebrand?
When do you need this by? Because branding is such a long process, I prefer not to accept any requests made for less than 4 weeks.
Design is an extensive process involving much thought. Therefore, you will get different costs from every designer you speak to. I care about the customer, so I'm willing to help by listening to your specific needs first, and then put together a customized proposal based on these needs. With this said, please provide a rough idea of what you’re willing to invest, keeping in mind that the more you can invest, the more I can invest in your project.
Will you be requiring a stationary package? The stationery package will include your letterhead, envelope & business cards, and all files. Please note, this is additional to the budget selected.
What does your organization do?
Please provide some general information about your organization (location, years in business, vision, mission, etc.)
Who is your target audience?
How do people learn about your product or service?
Example: Website, Ads, social media, etc.
Indirect Competition (Optional)
The wording placed here will be used for your logo. Note: please make sure you own the domain.
Tag Line (Optional)
For example: Nike's tagline is 'Just Do it', Apple's is 'Think Different'. Makes sense?
What was the idea behind the name? Where did it come from?
What is the overall message you wish to portray with your brand? What should people feel when they see or think of your brand?
Summarize your above answer into 5 descriptive keywords.
Where will your logo be used and seen? (Check all that apply)
What Logo Designs Inspire You?
Do you have any colors in mind?
If you would like to add any additional information this is your moment.
How did you find out about my services?
What are the primary reasons you chose me for this project?